The history for the LEGO enterprise begins in 1932 when ever Ole Kirk Christiansen, a Danish carpenter, decided to take up a business retailing his wood toys door to door in his town of Billund, Denmark. He known as his new business « Lego » — a combination of two Danish sayings, « leg godt, » which meant « play well. »
In 1958, the company’s founder, Godtfred Kristiansen, trademarked a system intended for coupling the plastic stones that would later become generally known as PROFANO « Automatic Binding Bricks. inches The invention allowed LEGO to make more diverse and complex toys.
After that, LEGO broadened its offerings and began to serve both boys and girls. It produced a line of « Minifigures » in the mid-1970s that enclosed human amounts with posable arms, and in addition marketed earrings sets intended for young girls.
An additional expansion in 1979 saw the development of LEGO Space sets, bringing out astronaut minifigures, rockets and spaceships, among other popular themes. It happened in 1999, the LEGO Group entered the Star Wars market, view launching collections featuring the X-wing mma fighter and CONNECT Fighter.
As the company grew, it should increase it is ability to create new products quickly and successfully. To this end, it chosen management manager Jorgen Vig Knudstorp.
This individual helped the company cut down on inventory and reduce production time. This individual encouraged the organization to build associations with significant toy firms, including Focus on, Wal-Mart and Toys ‘R’ Us.
This individual also presented LEGO Creative ideas, an online community where followers could put up plans for new Profano sets that they wanted to observe produced. This kind of allowed LEGO to test the appeal of new suggestions and gain feedback just before committing to these people.